How Fourteen Foods Boosted Community Engagement and Sales with DonationScout

Fourteen Foods, the largest operator of DQ Grill & Chill Restaurants with over 250 locations, is redefining community engagement through strategic fundraising events and donation initiatives, and DonationScout is proud to be the engine powering their efforts

We’d like to highlight two standout in-kind donation programs Fourteen Foods recently launched, Sweet Rewards and Easter Egg Hunt Donations. These are programs that not only foster community goodwill but significantly drive restaurant sales. Keep reading to learn how.

Building Stronger Communities with Sweet Rewards

In honor of National Reading Month, Fourteen Foods created the Sweet Rewards program to connect with local schools. School administrators and teachers easily apply for this program by scanning a QR code from flyers distributed in schools, social ads, and Fourteen Foods' website, effortlessly submitting requests online via https://community.fourteenfoods.net (powered by DonationScout).

Sweet Rewards is a powerful tool for educators and youth leaders, as it offers a fun, flexible incentive program that supports a variety of student goals:

• K-12 Schools: Use Sweet Rewards to boost attendance or reward reading milestones—whether minutes, pages, or books read.
• Youth Sports Programs: Celebrate achievements like points scored or games played by assigning DQ rewards to milestones.
• Libraries: Support reading initiatives by offering a sweet reward when reading goals are met.
• Churches: Encourage consistent youth group attendance or reward Bible verse memorization with a celebratory treat from DQ.
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This kind of positive reinforcement not only supports learning and engagement but creates memorable moments between the brand and the community.

Driving Seasonal Success with Easter Egg Hunt Donations

Building on the success of Sweet Rewards, Fourteen Foods introduced Easter Egg Hunt Donations, designed to extend community engagement to churches, parks & recreation departments, and local organizations hosting Easter-themed events. 

Similar to Sweet Rewards, flyers equipped with QR codes are distributed to local community organizations, and social media campaigns encourage targeted community organizations to apply easily online. If approved, organizations are sent 100 tokens (to be placed in eggs) good for one free DQ ice cream cone. Now that’s an Easter egg hunt to get excited about!

The Results: Community Impact and Increased Sales

These donation initiatives reflect Fourteen Foods’ commitment to community involvement while simultaneously enhancing sales performance. The numbers speak for themselves as 1,100 Sweet Rewards requests were fulfilled in Q1, contributing to a remarkable 10% increase in comparable sales for March.

These results showcase what’s possible when restaurants invest in community-first initiatives supported by efficient tools like DonationScout. If your brand is ready to make a bigger impact while driving bottom-line results, there’s never been a better time to follow Fourteen Foods’ lead.

Ready to see similar results for your restaurant? Contact DonationScout today at sales@donationscout.com and start translating your community engagement efforts into sustainable profits.

How exactly does DonationScout’s In Kind Module help scale donation programs? 

DonationScout’s In Kind Module streamlines your restaurant’s donation processes. 

Customizable Donation Types: Let guests choose from donation options tailored to your brand’s unique community engagement goals.

Flexible Questionnaires: Collect detailed information with fully customizable forms to streamline approval and fulfillment.

User-Friendly Guest Portal: Provide an intuitive interface where guests can easily submit, track, and manage their donation requests.

Streamlined Request Management: Simplify operations with centralized tools to review, organize, and fulfill requests efficiently.

Operational Flexibility: Adapt the platform to fit your internal workflow with configurable roles, permissions, and approval processes.

Schedule a demo HERE to learn more!